BRAND DESIGN FOR WELLWATER
Wellwater trade in British-made water filtration products to the East and are based in Qatar. Their products are made in the UK and then packed and sold abroad. The product range includes water purifying shower unit products, consisting of a water purifying shower head, shower pipe fixture and refill cartridges containing the purification product.
For Skyhall Trading Co, we began their new venture ‘Wellwater’ right from conception. We started by going through our Brand Positioning Exercises, to evaluate market positioning and target audience. This was followed by Company Naming exercises to develop the name using the design language and keyword exercise results from the workshop. Next we developed the brand design and logo; inspired by clean flowing water.
We also provided packaging designs for their range of products and sales and instruction leaflets in both English and Arabic languages.
PACKAGING AND BOX DESIGN FOR WELLWATER PRODUCTS
The packaging was inspired by flowing water and has a blue block colour cascade from the lid down the front of the pack. The design needed to be premium, but also hold most of the usage instructions in both English and Arabic text. We provided packaging designs for a shower head, shower pipe fitting, and the refill unit.
LEAFLET DESIGN FOR WELLWATER
Primarily the products will be sold directly in remote regions so there is less need for a website at this stage. Therefore we were tasked with designing a leaflet to display the benefits of the product along with functional diagrams.