MATEY BUBBLE BATH – STRUCTURAL BRANDING & PACKAGING DESIGN
The bottle design for matey bubble bath was as fun as it looks! We started by getting inspiration from the Toy Museum in London and a visit to HMS Belfast. We also collected as many previous versions of the Matey Bubble Bath Bottle as possible, to investigate its evolution.
Armed with inspiration, we sketched some bubbly character concepts and then presented concept photoshop visuals and foam models. Sketch CAD models were then made for a selection of these and rendered presentation visuals were created in Cinema 4D for research. A design was chosen and developed into the final packaging design.
We added a couple of fun features into the new bottle, including a more ‘squeezable’ feel to the bottle and a fluted cap, which we hoped would help improve bubble production; whilst also adding to the on-shelf impression in store. We retained the shrink wrap method of labelling to create a ‘3D’ character.
The technical brief was to reduce the weight of plastic in both the bottle and the cap, and return to a smooth shape profile. The bottle is shaped to locate stationary on the packaging line for the capping machine.
The Matey bottle was designed for Sara Lee in 2008 with Tin Horse. The latest bottle graphics were initially designed by Utd Studio and McBill Illustration. Radox and the Sara Lee bath care range are now owned by Unilever.