BRANDING FOR IMOGEN FURNITURE
For this brand we wanted a simple, clean logo that represented the product. This was achieved both in the shape and proportions of the flagship product and the customisable ‘blank canvas’ idea, which makes the product customisable by the user.
The name Imogen was chosen through development to be a play on the phrase ‘Image On Furniture’, which is what it is!
We also provided a furniture shop website design: