ANDREX ON THE GO – FLEXIBLE PACKAGING DESIGN
The project was aimed at providing a travel solution for toilet roll rather than using tissues. We also wanted to reduce the amount of packaging used in comparison with products from leading competitors.
The final packaging is clever because it allows the user to pull out the desired number of sheets by revolving the roll within the pack and easily tearing off sheets by just squeezing to halt the revolving roll. The tear occurs within the pack, so it can be wrapped back up and resealed to keep it dry, even when opened.
The Andrex On The Go packaging was designed with Tin Horse. Their website and more projects are available to view at: www.tinhorse.com